Great marketing doesn't interrupt people.
It invites them in.
For more than 20 years, I've helped brands and organizations understand their audiences, find the story worth telling and turn that insight into campaigns, experiences and content people actually want to engage with.
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My work spans brand strategy, integrated campaigns, experiential marketing, partnerships, community engagement, content, commercial storytelling and audience development from the first idea through execution.
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Unless otherwise noted, the work shown here reflects projects I personally led, developed, wrote, produced or helped execute within broader teams and client partnerships. Each case study details my specific role.
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Brand Strategy • Integrated Marketing • Experiential
• Audience & Community • Creative Strategy
My Marketing Philosophy
Start with the audience.
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Who are we talking to?
What matters to them?
What will make them stop, feel something, participate, remember or act?
From there, I find the story and build the strategy around it.
Because the best marketing doesn't feel like marketing.
It feels relevant.
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Audience → Story → Experience
Brands & Organizations
Over the course of my career, I've partnered with startups, local businesses, nonprofits, media organizations and nationally recognized brands across a wide range of industries.
Featured Case Studies
Selected campaigns spanning integrated marketing, experiential, audience strategy, brand storytelling, community engagement and business growth.
Children's Miracle Network
$225,019 Raised in Two Days
The challenge - Transform a local radiothon into a community-wide experience people felt emotionally connected to, building awareness, participation and fundraising support before and throughout the two-day event.
My role - Campaign Strategy, Content, Live Media, Storytelling, Partnerships, Community Engagement
The result - Raised $225,019 in two days, the highest Tucson radiothon total at the time, while strengthening community awareness and engagement for Children's Miracle Network Hospitals and Tucson Medical Center.
View the Case Study →
Spirit of Boise
Two Years of Integrated Event Marketing
The challenge — Turn one of Boise's largest annual community festivals into an experience audiences could engage with before, during and after the event—not simply attend.
My role — Integrated Event Marketing, Live Broadcasts, Sponsor Partnerships, Event Promotion, Social Content, Media Relations, Cross-Platform Storytelling
The result — Helped support awareness and attendance while strengthening sponsor, media and community partnerships and extending the festival experience across broadcast, digital, social, on-site and earned media for two consecutive years.
View the Case Study →
Golden Valley Brewery & Restaurant
20% Increase in Restaurant Traffic
The challenge — Turn first-time guests into repeat customers while increasing awareness of Golden Valley's restaurant, catering, events and community presence.
My role — Integrated Marketing, Audience Strategy, Experiential Campaigns, Event Development, Partnerships, Social Content, Brand Storytelling
The result — Increased restaurant traffic by 20%, supported sustained catering growth, strengthened local brand awareness and community engagement, and developed a long-term marketing partnership.
College Nannies + Tutors
Launch Campaign Fueled Rapid Business Growth
The challenge — Launch a new Portland-area franchise, quickly build awareness and earn the trust of local families in a highly competitive childcare market.
My role — Audience Strategy, Localized Media Planning, Radio Creative & Production, Digital Targeting, Social Media, Cross-Channel Campaign Development
The result — Demand accelerated within the first six weeks and quickly exceeded initial staffing capacity, shifting the campaign from customer acquisition toward recruitment while increasing local awareness and early adoption.
View the Case Study →
Live 95.5 Listener Loyalty
#1 Morning Show • Consistent Ratings Growth
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The challenge — Build lasting audience loyalty in a fragmented media environment by turning casual listeners into emotionally invested members of the station's community.
My role — Audience Strategy, Personality-Driven Storytelling, Live Broadcasting, Social Content, Community Engagement, Cross-Platform Brand Building
The result — Contributed to maintaining the station's #1 morning-show position in key target demographics while increasing audience participation and strengthening listener loyalty across broadcast, social media and community events.
Commercial Real Estate & Relationship Marketing
Creating Leasing Momentum While Building Tenant Loyalty
The challenge — Make Pacific NW Properties stand out in a category dominated by square footage and specifications while attracting new tenants and strengthening relationships with nearly 500 existing businesses.
My role — Integrated Marketing, Property Storytelling, Photography & Video, Broker Outreach, Digital Content, Tenant Engagement, Relationship Marketing
The result — Increased visibility for available properties, built a broker outreach system engaging more than 340 local professionals, elevated leasing presentations and strengthened tenant relationships through ongoing campaigns and branded experiences.
View the Case Study →