Storytelling Has Been the Foundation of My Career
Writer • Brand Storyteller • Audience Strategist
Nearly two decades of creating stories, campaigns and content designed to make people stop, feel something and engage.
Volume
750+ published articles and thousands of additional pieces of content across broadcast, digital, social and live platforms—covering destination guides, human-interest features, lifestyle, entertainment, consumer storytelling, and more.
Audience
Years spent developing content around community identity, lifestyle, entertainment, culture and regional interests—turning audience insights into stories people wanted to read and share.
Range
Brand storytelling, campaign messaging, editorial writing, travel and destination content, experiential storytelling, consumer content, community stories and narrative development.
Featured Writing
A Deep Look into Idaho's Most Haunted Place: The Old Idaho Penitentiary
A behind-the-scenes look inside one of Idaho's most notorious historic sites, based on exclusive access, original reporting and conversations with the people who know the site best.
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Investigative feature
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Human interest
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Behind-the-scenes reporting
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Visual Storytelling
See the Hidden Art in Downtown Boise's Underground Tunnels
An exclusive underground tour uncovered decades-old murals hidden beneath downtown Boise, giving me the chance to document the art, history and stories behind a place most people never see.
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Exclusive access
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History
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Visual storytelling
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Original Photography
Idaho Has One of the Most Difficult and Remote Mail Routes in the States
A fascinating look at the people who have delivered mail through Hells Canyon for decades—and the extraordinary 200-mile weekly journey behind one of America's most remote mail routes.
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Adventure
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Human interest
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Destination storytelling
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Original Reporting
Story and Photos: Marilyn Monroe's Iconic Idaho Potato Sack Dress
A playful piece of entertainment history about Marilyn Monroe, a legendary Idaho connection and the unforgettable comeback she made after being told she couldn't pull off a potato sack.
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Culture
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Women's Stories
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Entertainment History
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Narrative Storytelling
Behind the Scenes and What You Didn't See on Idaho's Bar Rescue
A first-person look behind the cameras of Bar Rescue, including what happened off-screen and what it was like to work directly with Jon Taffer and the production team.
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Entertainment
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First-person reporting
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Behind-the-scenes
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Media Storytelling
Selected Writing
A sampling of published work across travel, outdoor adventure, culture, lifestyle, real estate, family and entertainment.
Travel & Adventure
One of America's Most Scenic Drives Is in Idaho
Rent an Entire Lodge in the Sawtooth Mountains for $3,500 a Night
Idaho National Monument Named One of the Best Stargazing Spots in the Country
Yellowstone National Park's Bison Population Is About to Drop Substantially
Nature & Wildlife
Culture, History & Human Interest
Do NOT Enter Idaho's Zone of Death
A Six-Year-Old Girl Was Mailed Via Parcel Post in Idaho
Family & Community
20 Fun, Warm and Indoor Things to Do in Boise and Meridian
Make-A-Wish Idaho Surprises 9-Year-Old Nampa Girl with a Horse
Idaho's Dog Hotel Is a Global Hit
Amazing Things to Do and Explore With Idaho Kids and Families
Lifestyle & Consumer
The Original Idaho Finger Steaks Recipe Is Breaking the Internet
Idaho's Largest Landowner May Surprise You
Real Estate & Rentals
The Story and Photos Behind Idaho's Biggest Home
Private Hotsprings at Stunning Rental House One Hour From Boise
See What Is Hiding in the Master Closet of This Extraordinary $5.5 Million Boise Home
Entertainment & Media
Will Smith Explores Active Volcano with Boise State Professor
See Evel Knievel's Famous Idaho Snake River Rocket Jump & the Triumph in His Honor 40 Years Later
Kristen Bell & Dax Shepard Just Took a Trip Through Idaho, Montana and Wyoming
Sun Valley Film Festival Approaches and Brings Celebrities to Idaho
Writing that Works
I don't see writing and marketing as separate disciplines.
Whether I'm building a 15-second commercial, developing a children's character, writing an article or outlining a novel, the work begins in the same place: understanding the audience, finding the emotional truth and choosing the words that make someone want to keep going.
Commercial Copywriting & Audio Storytelling
Commercial storytelling built for real audiences and real business goals. Explore selected radio campaigns I researched, wrote, voiced and produced across industries ranging from retail and automotive to hospitality, healthcare and family services.
Explore Commercial Copywriting →
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17+ Years
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15, 30 + 60 Second Formats
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Retail to Healthcare
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Endorsements to Brand Campaigns
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Copywriting
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Audience Strategy
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Voice + Production
Children's Publishing & Education
Through Pointed West, I'm developing original children's stories and educational concepts designed around curiosity, emotional growth, adventure and the natural world. The work spans picture books, recurring characters, series development and learning-centered storytelling.
Explore Children's Publishing →
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Original IP
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Children's Books
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Educational Concepts
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Character Creation
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World Building
Adult & Long-Form Fiction
Original long-form fiction spanning speculative adventure, contemporary stories, mystery and character-driven series concepts. These projects showcase world building, narrative architecture, character development and sustained storytelling beyond campaign-length work.
Explore Long-Form Fiction →
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Novels
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Series Concepts
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Character Development
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Relationship Dynamics
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World Building
Featured Articles
Selected published writing spanning entertainment, local culture, community stories, interviews and audience-focused digital content.
Read Selected Articles →
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Articles
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Entertainment
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Community
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Human Interest
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Digital Content
Commercial Copywriting & Audio Storytelling
Commercial storytelling built for real audiences and real business goals. Explore selected radio campaigns I researched, wrote, voiced and produced across industries ranging from retail and automotive to hospitality, healthcare and family services. Each shaped around the audience, brand voice and action the campaign needed to inspire.
Explore Commercial Copywriting →
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17+ Years
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15, 30 + 60 Second Formats
-
Retail to Healthcare
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Copywriting + Audience Strategy
-
Voice + Production
Children's Publishing & Education
Through Pointed West, I'm developing original children's stories and educational concepts designed around curiosity, emotional growth, adventure and the natural world. The work spans picture books, recurring characters, series development and learning-centered storytelling.
Explore Children's Publishing →
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Original IP
-
Children's Books
-
Educational Concepts
-
Character Creation
-
World Building
Adult & Long-Form Fiction
Original long-form fiction spanning speculative adventure, contemporary stories, mystery and character-driven series concepts. These projects showcase world building, narrative architecture, character development and sustained storytelling beyond campaign-length work.
Explore Long-Form Fiction →
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Novels
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Series Concepts
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Character Development
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Relationship Dynamics
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World Building
Stories with a Purpose
Stories can entertain us. They can teach us.
They can help us see the world and ourselves a little differently.
I believe the best stories do more than fill a few minutes.
They make children curious.
They make unfamiliar things feel approachable.
They help us understand animals, nature, science and one another.
They remind us that being different can be wonderful.
And sometimes, they simply make someone feel less alone.
That's the kind of storytelling I want to create.
🌱 Growing Good Humans 🌱
Stories can help us practice being human.
Friendship. Kindness. Courage. Empathy. Confidence.
Trying again. Understanding our feelings. Standing up for ourselves and others.
Some of my stories are intentionally built around these ideas—not to lecture children, but to let them experience them through characters they care about. Because sometimes a story can teach a lesson simply by letting a child feel it.
🐾 Nature & Animals 🐾
The world is full of stories waiting to be discovered.
Animals, plants, landscapes, weather and the natural world are recurring characters throughout my work. Through story, children can discover how wonderfully strange, beautiful and interconnected our world really is—and hopefully grow up wanting to protect it.
Pointed West's Explore the World concepts were specifically developed around animals, plants, landscapes and ecosystems, with opportunities to pair stories with real photographs and additional facts.
🔎 Education & Curiosity 🔎
Learning should feel like an adventure.
I love taking something children might encounter in the real world—an animal, a plant, weather, space, science or simply a question—and turning it into something they want to explore.
Stories can open the door to learning without making learning feel like homework.
Curiosity comes first.
❤️ Community & Giving Back ❤️
Stories are also a way to give something back.
I want Pointed West to grow beyond books.
As the company develops, I envision storytelling experiences that can reach children through books, educational materials, events, digital experiences and community partnerships.
Giving back is part of that vision.
Let's Tell a Good Story.
Available for select freelance, contract and creative projects.
Brand & Marketing
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Brand storytelling
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Brand voice & messaging
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Campaign storytelling
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Creative concepts
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Content strategy
Editorial & Content
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Feature & editorial writing
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Article writing
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Website content
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Travel & outdoor writing
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Consumer & lifestyle content
Copywriting
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Advertising copy
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Commercial & radio scripts
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Campaign copy
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Promotional storytelling
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Social & digital copy
Storytelling
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Children's & educational content
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Creative writing
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Character & world-building
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Narrative development